> For the complete documentation index, see [llms.txt](https://docs.ixkio.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.ixkio.com/getting-started/response-modes-explained.md).

# Response Modes Explained

## What is a Response Mode ?

Ixkio has three Response modes : Redirect, Direct and API. 

With the Redirect response mode (often called dynamic links), users scanning your tag are redirected to another page - usually your website. With Direct Response mode, users scanning your tag will see a page created by ixkio. 

You can create advanced rules (if you want) to allow some users to be redirected and some to see direct response pages. 

All our plans offer both Redirect and Direct Response. 

The Response Mode is set at the Active Folder level - you can choose from Redirect (all tags in that folder will be Redirect), Direct Response (all tags will have a page displayed by ixkio) or Dynamic (all tags can be configured with rules so tags can do either). 

{% hint style="info" %}
The reason for the choice is simply to make the interface simpler by only showing options you need. 

If you aren't sure what you might need - choose Dynamic !
{% endhint %}

## Redirect

The Redirect system allows management of what's typically called 'dynamic links' - ie, links whose destination can be quickly altered.

When the NFC tag is scanned, the user is directed to the ixkio platform. Ixkio checks where the tag needs to redirected to and redirects the user immediately. This happens almost instantly and user isn't aware of the redirect. 

Setting up a redirect is quick, easy and flexible. It allows the management of tag destinations after the tags have been deployed. 

<img src="/files/y0hSmcPi20edBcFawrzh" alt="Redirect System" width="563">

## Direct Response

With Direct Response mode, ixkio displays the landing page directly on tag scan. No other website or server is required.

* Build templates using a drag and drop creator
* Upload your brand and content images
* Display data unique to each tag using [subtags](/features/subtags.md)

<figure><img src="/files/JhC5Ui8MbcC6kthbMZQ7" alt="" width="563"><figcaption><p>Direct Response</p></figcaption></figure>


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