# Direct Response

With Direct Response mode, ixkio displays the landing page directly on tag scan. No other website or server is required. &#x20;

* Display brand images / logos
* Display authentication status (for Authentication Tags)
* Display dynamic data including Extended Data, Core Data and System Data
* Create multiple templates and integrate with Rules to show different pages

## Key Features & Terms

### Templates

Templates are the layout and content of your Direct Response page. You create Templates at the Folder level using our drag and drop creator.&#x20;

You can then set which Template to show using Rules at the Tag Group or Tag Code level.&#x20;