Using Direct Response
How Direct Response Works
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With Direct Response mode, every tag scan can instantly launch a fully branded landing page - with no external website, hosting or server required.
Showcase your brand, verify authenticity, present dynamic product data and deliver personalised digital experiences directly from the tag scan.
Direct Response mode allows you to:
Display brand images, logos and campaign visuals
Show authentication status for Authentication Tags
Present dynamic data, including Extended Data, Core Data, and System Data
Display unique images and content for each individual tag
Create multiple page templates and use Rules to deliver different experiences to different users or scenarios
Integrate AI-powered interactions through ixkio’s TapAI system
Enable tag data updates using Locus for Direct Response
Navigate to your Tag Group, then Tag Group Function Panel > Ruleset Tab. You can create a whole range of Rules showing different Direct Response Templates, but let's keep it simple and just set our new Template as the Default Response :

This simply means that all Tags under this Tag Group will see this Template when tapped.
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