> For the complete documentation index, see [llms.txt](https://docs.ixkio.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.ixkio.com/using-direct-response-mode/using-direct-response.md).

# Using Direct Response

With **Direct Response mode**, every tag scan can instantly launch a fully branded landing page - with no external website, hosting or server required.

Showcase your brand, verify authenticity, present dynamic product data and deliver personalised digital experiences directly from the tag scan.

**Direct Response mode allows you to:**

* Display brand images, logos and campaign visuals
* Show authentication status for Authentication Tags
* Present dynamic data, including Extended Data, Core Data, and System Data
* Display unique images and content for each individual tag
* Create multiple page templates and use Rules to deliver different experiences to different users or scenarios
* Integrate AI-powered interactions through ixkio’s TapAI system
* Enable tag data updates using Locus for Direct Response

## How Direct Response Works

{% stepper %}
{% step %}

### Create your Template

Navigate to ***Active Folder > Folder Function Panel > Templates Tab***. Enter a name for your Template (only for internal use) and click Add Template. 

<div data-with-frame="true"><figure><img src="/files/nfSGUbR7nAtbhzLkSOfm" alt="" width="375"><figcaption></figcaption></figure></div>
{% endstep %}

{% step %}

### Edit your Template

Click on the cog icon to the right of your newly created Template to start editing. You will be taken the Template Edit screen.&#x20;

<div data-with-frame="true"><figure><img src="/files/0mCHYkqNPbr3Vt1i9cyn" alt=""><figcaption></figcaption></figure></div>

Just drag Elements across to the layout to create your landing page. You can modify and update at any time.&#x20;
{% endstep %}

{% step %}

### Set your New Template as the Response

Navigate to your Tag Group, then ***Tag Group Function Panel > Ruleset Tab***. You can create a whole range of Rules showing different Direct Response Templates, but let's keep it simple and just set our new Template as the Default Response :&#x20;

<div data-with-frame="true"><figure><img src="/files/V5pqaqxanIvFIL3w1tr4" alt="" width="375"><figcaption></figcaption></figure></div>

This simply means that all Tags under this Tag Group will see this Template when tapped.&#x20;
{% endstep %}

{% step %}

### Tap your NFC Tag !

Make sure you have created a Batch and then a Tag within this Tag Group. Encode the Tag link onto your Tag and that's it.&#x20;
{% endstep %}
{% endstepper %}


---

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